Task 13: Evaluation Question 3 - What have you learned from your audience feedback?

Evaluation Question 3

Audience feedback has been an asset to me throughout my production. During the early stages where I was drafting ideas, and coming up with ideas on what I could do, I decided it would be beneficial for me to carry out a survey and see what kind of things people like/ prefer the most.
I created my multiple question survey using strawpoll.me and sent each question to the either my participants.
From that data collected I came to the conclusion on which genre was more desirable and what sort of themes that people would want to see, I also was able to find out which type of music video, such as that of narrative, abstract, performance, was the most preferred.

Following this I then drafted an idea for a music video and what genre/song choice in addition to a rough overview on the narrative and then presented it as a pitch to my classmates.
After presenting my pitch and ideas and ideas I took my classmates questions at the end and also asked them for their ideas. From this I found that my initial idea was strong and was worth pursuing, but I also was warned by a few classmates as to the song choice. This was because for them they felt it was too upbeat in comparison to the themes and narrative of the music video. However other classmates felt that the song was a good choice as the lyrics fit the theme and the beat would be easy to edit with.
Ultimately it was an even split so had to take the liberty upon myself to decide whether or not to use the song for my final music video.
During production audience feedback was vital to me. This audience feedback came in the form of my partner/co-actor who was around for all stages of filming. Although with stuck to and adhered to the storyboard as close as possible there was a lot of stuff that we would have to improvise or create to fill the gap in-between our established scenes. The feedback my partner gave was through challenging and bringing forward ideas, an example of this would be debating on what camera angle to shoot a certain scene or how the acting should unfold on camera. Having this extra person and not having to be completely independent meant that I was available to receive constructive feedback and also have constructive conversations and build ideas. This, in my opinion, added to the overall quality of the music video as it meant that different ideas were explored.
However in the editing stages I had no audience feedback at all and had to complete the editing process completely independently.

Upon completion of my music video I showed it to all my classmates for post production feedback. The music video was overall positively received, however an error spotted by my classmates was a lip syncing error in one of my scenes. This error was overlooked by me so having audience feedback meant that I could amend my error and have a polished final piece. Another piece of feedback I received that one of the scene transitions I made looked really tacky, happened too fast and overall did not fit the rest of the music video. I took this feed back and went back into Sony Vegas and chose a more simplistic approach to the transition. So instead of the image squeezing from the right of the screen to the left it instead is just a flat image with fade transition at the end. This change improved the flow of the music video and gave it a more completed feel.