Task 13: Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

Evaluation Question 2

The combination between my ancillary texts and main product has been very successful. My digipack, magazine advert and final music video show a clear and strong connection to one another.
To begin with my magazine advert and digipack strongly and clearly convey the theme and overall tone of what my main product is.

Firstly in the digipack we can clearly see what the main products narrative is going to centred around. Four out of the six pages of the digipack are that of the characters, each character having two pictures of them. By doing this you can tell or at least confidently assume that the music video will be a story about these two characters.
Furthermore each picture of the characters show a clear emotion which connotes the themes and tone of the music video, therefore making it an effective combination.
To develop this point, in one photo we see the male shirtless naked and exposed from the chest up. This is a striking piece of imagery and is added to the fact that the colour is an emotionless black and white, however the only colour in the scene is the blood dripping from his eyes almost like tears and the snake constricting around his neck. All of this imagery combines to create a flurry of negative emotions which perfectly links to my main product as it is about domestic abuse and the failure of a relationship.

The front cover of my digipack is that of the female character with the words "Tainted" running across the top and "love" along the bottom. This links to my main product as it is the title of the music video/song. Furthermore the back cover features the album song list, bar code + record company and then it has "Alex Dean's Tainted love" written vertically on each of the sides. This is an effective combination to my main product as it shows who the artist/creator of the song is.

Another clear connection to the main product through the magazine advert and digipack is also made. This was done by featuring the song name on both the magazine advert and digipack, not only this but I also included the album cover onto the magazine advert to further strengthen the connection. In addition to this I also made an effort the keep the imagery used on the digipack and magazine advert related, so on the magazine advert I chose an image of both the male and female characters looking away into the sunset. Again this is a good combination as it stays true to the theme I am trying to send, looking out into the sunset creates the feeling of uncertainty and insecurity. Lastly by featuring both characters I am again strengthening the link on what my main product is going to be about.

Using the same font on both my digipack and magazine advert also helped combine the ancillary texts with the main product, this is because it establishes a clear artistic/aesthetic link between the two, which therefore makes it easier to relate them to each other. Not only this but it also meant that my work looked more competent and professional than it otherwise would have with instead using an array of fonts that don't compliment each other.
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