To further refine and confirm my target audience I turned to the "yougov" site and explored their "profiles" section at yougov.co.uk/profileslite.
I searched for music to a similar genre and topic of my music video and came across the following results.
From this initial set of data this clearly shows a correlation to my findings from mosaic classification. From the monthly income and age range we can clearly see that the demographic is that of struggling/lowerclass youth aged between 18-24. Although the demographic for gender is shown as male the female demographic still makes up a considerable amount as the gap is only less than 10%.
The social grade C2DE also shows a clear link to my previous findings. This is because as I had previously mentioned the themes in my music video are most common at the working class. This means that this audience will be attracted to my product due to the similarities they can relate to from their everyday lives
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