Mosaic classification
The mosaic classification system is a tool/method that is used by all types of businesses to further understand and identify their target audience. This helps them ensure that their product and advertising style, whether digital or real, is effective and relate able to the audience that they are targeting.
The mosaic classification system divides and categorises people from all walks of life into major categories such as:
A- City prosperityB- Prestige positions
C- Country living
These categories extent From A-O and each category is then split up into 3-6 sub categories to further refine and specify a particular demographic.
After looking at all the categories I believe that my target audience reside in the F and I categories
F- Suburban Stability
I- Family basics
These categories cover the typical suburban lifestyle which, from my music video, is where the setting. themes and narrative take place. These demographics will relate to my music video more than others as it portrays the typical hardships they may face in a setting that they will find familiar.
However, although my audience is predominantly in the F and I categories this does not mean that my music video will exclusively appear to them. People from all classes and backgrounds encounter the issue of domestic abuse, however the issue is mainly seen in lower class struggling individuals.
These categories cover the typical suburban lifestyle which, from my music video, is where the setting. themes and narrative take place. These demographics will relate to my music video more than others as it portrays the typical hardships they may face in a setting that they will find familiar.
However, although my audience is predominantly in the F and I categories this does not mean that my music video will exclusively appear to them. People from all classes and backgrounds encounter the issue of domestic abuse, however the issue is mainly seen in lower class struggling individuals.
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