Laura Mulvey is a feminist film theorist, who is currently a film and media studies professor at Birkbeck university of London. Laura 'coined' the idea of her 'Male gaze' theory back in 1975. Laura can be seen as a pioneer in her field as she is considered to be one of the first to explore the idea of how women are represented in films to appeal to a male audience. She helped set the framework for discussion on the topic and has since been an important figure in film theory to the point where he ideas are still taught and talked about.
Laura Mulvey's theory can also be applied to the medium of music videos. This is because music videos and films share and show the same representations of women which helps satisfy the male audience's voyeuristic behaviour. (Something pretty and engaging to look at for men). Mulvey borrows key ideas to help explain her theory, one of them being from Sigmund Freud. This is the idea of Scopophillia where in pleasure is found through looking. Her second idea is borrowed from Jacques Lacan and is that of 'The mirror stage'.
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